In a bid to get more people swapped into more efficient vehicles, Volvo have launched ‘Take Charge’, an offer that awards UK Volvo Plug-in hybrid (PHEV) buyers free electricity for one whole year (terms and conditions apply, of course). Originally announced alongside the stunning new Volvo XC40 Recharge EV, the offer is open to anyone that buys a Volvo PHEV from now until 30th June 2020.
The Take Charge scheme launched just one month after Volvo officially began offering an electrified version of every single model in their range – an aim that was originally outlined back in 2017. Marking their incredible achievement, Volvo announced that their previous TwinEngine branding will be phased out in favour of a new ‘Recharge’ label.
So, how does Take Charge work? Well, once you’ve purchased your shiny new Volvo PHEV, the brand will record the total level of charge put into the car over the first year using the Volvo On Call app. This figure will then be used to offer a rebate based on the average price of electricity, essentially paying for the electricity that you’ve fed your hybrid over the first year.
Speaking of the Take Charge offer, Björn Annwall, Volvo’s commercial boss, told Autocar:
“Plug-in hybrids can be very efficient if they are used in the right way. But if you just buy them for tax reasons and leave the cables in the boot, it’s just a waste.
“We wanted to make consumers more aware of the benefits, and this was something we could do to help all plug-in hybrid buyers. We think incentives can help, because they can put a spotlight on efficient energy usage.
“The first year with a new car is when you set your habits with it, so if we put incentives then it will really make people think about how they use their cars, and show how they can change.”
Ever since their 2017 announcement about offering an electrified variant of every model by 2019, Volvo have launched a range of schemes to help not only the environment but also to introduce people to the world of hybrid and subsequently electric cars.
Launching their first all-electric car – the Volvo XC40 Recharge – last month, Volvo are now aiming to make PHEV vehicles 20% of their sales next year and, ultimately, carbon neutral status by 2040.
With Volvo offering a PHEV variant of every car in their range, the Take Charge offer really is open to everyone, regardless of their vehicular requirements. Interested and want to know more? Simply contact Tollbar Volvo Warwick below.