CUPRA’s first all-electric vehicle is born

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At CUPRA's recent press conference, they have announced the arrival of an exciting new model, the CUPRA el-Born, that is set to change the dynamic perception of electrically powered vehicles. Presented at the Geneva Motor Show last year, the el-Born has recieved praise and positive feedback for its sleek style and personality. Since then, CUPRA's design and production team have continued to evolve the model, giving it an even sportier character and more impressive visual appeal. The new CUPRA el-Born will be produced at the Zwickau factory and will be launched in 2021

CUPRA CEO Wayne Griffiths stated that “CUPRA el-Born displays all the genes of the CUPRA brand and we have taken the original concept to the next level creating a new sporty and dynamic design and reengineering the technological content. CUPRA el-Born is the living proof that performance and electrification are a great match.”

The performance and dynamics of the CUPRA el-Born have been a clear focus during the development of the car, offering an instant acceleration from 0-50km/h in only 2.9s. The Dynamic Chassis Control Sport (DCC Sport), which has been exclusively developed within the MEB platform for the CUPRA el-Born, is combining the sporty driving height of the car with a system that is adapting automatically to any conditions, offering a superior level of driving dynamics.

It features state of the art technologies such as a Head-up Display with Augmented Reality and will be able to travel up to 500km on a single charge thanks to its high-efficient 77kWh battery (gross: 82kWh). Thanks to its fast charging capability, the CUPRA el-Born will take the energy needed for at least 260km in only 30 minutes.

The interior is designed to encapsulate the CUPRA philosophy of quality and performance mixed with sophistication, highlighted nowhere better than in the sports bucket seats, the new steering wheel with Drive Profile Selection and CUPRA mode buttons, and high-quality material choices. Besides the attention to detail and the passion for quality, CUPRA put a particular focus on the sustainability of the el-Born using recycled materials in the interior of the car. The new CUPRA el-Born’s launch in 2021 brings sustainable mobility with the character and dynamism that car enthusiasts desire, but with a unique and exclusive product for those looking for the most advanced technology and the smallest environmental footprint.