SEAT accelerates its electric offensive


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Following the announcement of the SEAT Mii electric and the el-Born, the brand's first two fully electric models, CUPRA have presented their new Tavascan concept car. It will be joined by the new SEAT Tarraco FR PHEV, the brand's first plug-in hybrid electric SUV and the fourth electric model of the six that the company announced would launch by 2021.

Following the CUPRA Formentor, the first model developed specifically for the brand, equipped with a hybrid engine and scheduled for market release next year, the Tavascan concept car is CUPRA's first fully electric vehicle, and it was developed on the MEB platform.

The new CUPRA Tavascan and the SEAT Tarraco FR PHEV represent a step forward in their electric mobility offensive. The CUPRA concept car merges the solidity of an SUV with the sportiness of a coupe, conceived with the highest standards of sophistication, elegance and design that distinguish the brand. In the boot it integrates the concept CUPRA eXS kickScooter, specially developed for the occasion.

Furthermore, the new SEAT Tarraco is now available in a hybrid engine version and FR trim, featuring a range of more than 50 km and emissions below 50 g/km. Delivering 245 hp thanks to its 110 kW/150 hp petrol engine and its 85 kW/116 hp electric motor, the Tarraco PHEV is the most powerful in the range.

The brand's first electric model can be purchased starting at €145 per month with no down payment with a 36-month leasing formula in Germany or outright for €16,300 (including government and brand subsidies).

The Mii electric is being sold in 14 countries (Spain, Germany, Italy, France, the UK, Austria, Belgium, the Netherlands, Switzerland, Denmark, Finland, Norway, Sweden and Poland) since mid September and will come to market in early 2020

Coinciding with the commercial launch of the new Mii electric, SEAT have introduced a smart Wallbox home recharging solution. Customers can purchase the device and order its installation along with the vehicle, and it will enable them to optimise the car's recharging time and manage all the information on their mobile phone or via an online platform.


To continue boosting the future of motor racing, CUPRA presents Mattias Ekström as a new brand ambassador. The Swedish race driver joins the tribe to lead CUPRA's electric racing strategy. In addition, Ekström will become the official driver of the CUPRA e-Racer at the future electric racing competitions and will collaborate on the development of the brand's electric racing models.

SEAT Vice-president for Sales and Marketing and CUPRA CEO Wayne Griffiths shared that “the CUPRA Tavascan is an impressive concept car that demonstrates the brand's enormous potential. Its large size, sporty design, sophisticated interior and technologically advanced engine conform a significant milestone on the road travelled by CUPRA.” He went on to say that “motorsport is at the core of CUPRA's DNA. We spearheaded the creation of the first wholly electric touring race car, the CUPRA e-Racer. Now we can count on the know-how and experience of Mattias Ekström for both the development of this model and the brand's electric racing strategy to continue to be leaders in this field.”