The Alternative Rich List

‘Changing the way we value life, one story at a time’

The Alternative Rich List is all about promoting and celebrating those who strive to make the world a better place, supporting equality and illustrating the most inspiring and uplifting sides of humanity.

The definition of wealth can be different for everybody, ŠKODA celebrates inner riches and understanding intrinsic values. ŠKODA aim to recognise those who are courageous, ambitious and appreciate the principles of life.

The Head of Marketing at ŠKODA UK and one of the Rich List judges believes “Richness in life can’t be measured by money. That’s what we’re celebrating”. The nominees were judged on various factors and criteria with the Rich List showcasing 30 of the best candidates.

We strongly feel these individuals and their stories fit perfectly with ŠKODA's ‘Driven by something different’ ethos, with these being diverse and inspiring.

Find out more information and read the stories that have captured our hearts here: