Mercedes-Benz and smart of Swindon unveil unique wrap designed by local student
It was a wrap this week for Swindon College student Sukh Singh as he joined the team at Mercedes-Benz and smart of Swindon for the exclusive unveiling of a rather unique smart fortwo - wrapped in his very own winning ‘United World’ design.
Mike Fellows, Managing Director of Mercedes-Benz and smart of Swindon worked closely with the College to provide a live brief for HND Computing and Systems Development students, who were tasked with designing a wrap for the iconic smart brand.
Students were required to incorporate smart brand values in to their design; to be environmentally friendly, fun, value for money, affordable and a universal appeal.
Sukh’s winning design incorporated an image representing the world, using bright colours. “Seeing my image on the car is amazing’’ he said. ‘’It looks better than I could have imagined.’’
The 14 students who took part were judged not only on the end product, but also on their journey there; including their research, processes and final presentations.
“We were really impressed by the standard of the presentations and designs produced by the students at Swindon College’’ said Mike.
‘’Picking the winner was a difficult task, but Sukh’s “United World” design was outstanding, had a relevant global theme and represented all of our company values.’’
David Francis, Swindon College Vice Principal, Development and Progression added, “It’s excellent to be working in partnership with local companies such as Mercedes-Benz of Swindon’’
‘’The opportunity for students to work on live projects gives them a taste of the real world after college. They are the workforce of the future, and this gives them an insight into what employers want.’’
The car will be on display in the Mercedes-Benz and smart of Swindon showroom, Drakes Way, Swindon, SN3 3HT and then will be on display at Swindon College on Tuesday 25th April, where it will be shown alongside the work of all of the students involved in the competition.
Pictured: Mike Fellows congratulating Sukh Singh, and Sukh with his winning design.