The ultimate driving machine therefore literally meets the ultimate digital experience. On the occasion of CES 2022, the BMW Group shows how innovative digital technology can be used to make the driving experience even more individual and emotionally engaging for the customers. The new My Modes, which create an immersive user experience in the interior, play a central role here. At CES, the BMW Group gives a glimpse of four new My Modes. The selection will soon be expanded to include the My Modes Expressive and Relax. In addition, Digital ArtMode presents digital art in an automobile for the first time and the Theatre Mode heralds a new era for in-car entertainment.