The New CUPRA Born
Raw Power. Digital Immersion. Human Connection.
The Copper Knot
CUPRA continues to challenge convention with the world premiere of the new CUPRA Born. Conceived and crafted in the heart of Barcelona, its first all‑electric icon signals a bold new direction—where uncompromising performance meets a more refined, human‑centric vision.
Under the crest of the Copper Knot, the new CUPRA Born expresses a fearless, progressive spirit. Inspired by a warrior’s mask and ancient tribal arrows, the symmetrical emblem reflects the car’s dual character: an instinct to dominate the road, paired with the style to reshape the urban landscape.
Design Language That Speaks To The Spirit
You feel its energy immediately. The exterior is sculpted with purpose—every line expressing emotion and pushing the brand’s daring new design forward. The sharp shark‑nose front merges into iconic three‑triangle Matrix LED headlights that greet the driver with a striking light show.
Turn to the back, and the personality only grows bolder. The illuminated CUPRA logo sits seamlessly within the 3D rear lights, giving the car a distinctive signature after dark.
A redesigned diffuser, fresh 19" and 20" alloy wheel options, and wider tyres boost both presence and performance. And with the arrival of the new Timanfaya Grey, the exterior gains an intense metallic depth.
Sustainability and Digital Immersion Intertwined
Inside, the Born delivers a digital evolution that deepens the connection between driver and machine. Redesigned door panels create a sculpted, welcoming feel, while a 12.9” Android‑based infotainment system, augmented‑reality head‑up display and 10.25” digital cockpit form a fully immersive interface.
Performance and sustainability go hand in hand. Bucket seats feature 100% SEAQUAL® Yarn made from upcycled marine plastics, with premium options in recycled Dinamica® or a combination of both. This commitment extends to the cabin itself, including dashboard mouldings crafted from 75% recycled material.
