Valkyrie Debuts at Silverstone
About Sytner Group
The UK's Leading Retailer of Prestige Cars
In our state-of-the-art dealerships across the UK, Sytner Group represents the world’s most prestigious car manufacturers. Our success has been built by every team member working together and contributing to our one team ethos.
We strive to deliver an exceptional customer experience; our employees are highly trained, enthusiastic, knowledgeable and driven to deliver our fundamental commitment to our customers; of getting it right first time and making each and every interaction special.
At Sytner we understand that exceptional customer service can only be consistently delivered by attracting, motivating, training and retaining the very best team members.
Testament to this aim, we were proud to be named as the UK's Best Retailer to Work For in the 2019 Glassdoor Best Places to Work awards.
Sytner was founded in 1968 by British Touring Car Champion Frank Sytner and his older brother Alan Sytner. With the first Sytner dealership located in Nottingham, it took Frank and Alan just two years to be awarded the BMW franchise for Nottingham.
After spending many years working exclusively with BMW, the decision was made to diversify the Group to represent other prestige marques and by 1997 the dealership count had reached double figures; including such brands as Ferrari, Audi and Mercedes-Benz. By 2002, the business had continued to rapidly grow and caught the attention of Roger Penske; ultimately joining the Penske Automotive Group later that year.
Today, Sytner Group is the UK's largest motor dealer by revenue and despite our growth and increasing scale, we are proud to still retain a strong family ‘Sytner’ culture across all of our dealerships. To read the full history of the Sytner Group click here.