Donation Stations for pups this Christmas.

​​​#BIGLOVE is the MINI way of showing how two small words can inspire positive action. Ever since the brand was born in 1959, MINI has been all about doing more with less and finding the most creative ways to use space. The current campaign being run by the British premium brand goes one step further. #BIGLOVE is an expression of diversity embraced in practice in all its forms, welcoming fresh thinking and new ideas no matter where they come from. At the IAA Mobility 2021 in Munich, the MINI brand presented its path towards more sustainable mobility and an inclusive future for everyone based on the claim “We’re all different, but pretty good together”.​​

We continued our Big Love efforts by pledging to help homeless dogs this Christmas. We placed donation stations in all 18 of our MINI Retailers throughout December. All donations have gone to Dogs Trust to help them give their homeless pups a warm, comfy Christmas.

After all Dogs love MINI and MINI loves Dogs, so what better way to show that, than by giving back to our furry friends at Christmas!