DOUBLE UK PREMIERE FOR MINI AT GOODWOOD REVIVAL 2023
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• UK premiere of the new all-electric MINI Cooper and all-new MINI Countryman at Goodwood Revival
• Both models to feature on the MINI display in Earls Court Motor Show
• Customers can visit Cooper’s – MINI’s interactive, retro inspired supermarket with a modern twist.
• Goodwood Revival 2023 takes place 8 – 10 September 2023.
After their recent introduction, the fresh all-electric MINI Cooper and the completely redesigned MINI Countryman are set to have their UK debut at Goodwood Revival 2023, happening from the 8th to the 10th of September this year.
Unveiled initially at the IAA Mobility 2023 event in Munich, the new MINI Cooper Electric boasts a groundbreaking 24cm circular OLED screen, a digitally-focused interior with brand-new Experience Modes, and provides customers with a choice of either 190 or 249 miles of electric driving range*.
As the most substantial member of the MINI lineup, the new MINI Countryman will now be available with both electric and combustion power trains for the first time. It shares a matching interior with the MINI Cooper and introduces Level 2 semi-automated driving capabilities, along with an increased size to enhance customer space, comfort, and versatility.
Both these models will be on exhibit within Cooper's, a retro-inspired supermarket with a modern twist, situated at the Earls Court Motor Show. Visitors will have the opportunity to participate in exciting giveaways with chances to win prizes.
Inside Cooper's, every interaction point conveys a distinct MINI narrative. Ingeniously branded merchandise hints at innovative features of the new models, such as 'Spike's Kibble', representing MINI's virtual canine assistant, textile goods that highlight the new dashboard made from recycled polyester, and 'Countryman Crunch' cereal with its adventure-themed packaging. Additionally, a classic Mini will be on display.
The 2023 Goodwood Revival event is scheduled for the 8th to the 10th of September.