New John Cooper Works logo
Bulldog Racing is once again competing with a MINI John Cooper Works.
The electrifying unveiling of the cutting-edge John Cooper Works logo took place at the thrilling season finale of the Rundstrecken-Challenge Nürburgring 2023, during the heart-pounding 3-hour "Schwedenkreuz" race. Bulldog Racing pushed the limits with the MINI John Cooper Works Edition featuring a 6-speed manual transmission.
The grand finale of the Rundstrecken-Challenge Nürburgring 2023, regarded as one of Germany's most thrilling motorsport events, offered Bulldog Racing an ideal platform to showcase the new John Cooper Works logo in action. The logo's dynamic design effectively mirrors the performance of John Cooper Works and made an impressive appearance amid the thrilling, albeit rain-soaked, racing action.
The fresh John Cooper Works logo symbolizes the brand's passion and sporty essence. It is set to replace the prior JCW logo on all the newly unveiled MINI family vehicles in September. Stefanie Wurst, the MINI Brand Director, stated, "The new John Cooper Works logo is a manifestation of our limitless enthusiasm and pride for John Cooper Works. John Cooper Works and motorsport are integral to MINI's DNA and will continue to be driving forces behind our future innovative spirit and creativity."
In the rain-soaked race, the MINI John Cooper Works Edition, equipped with a 6-speed manual transmission and bearing the starting number #616, demonstrated a commendable performance, finishing 53rd among the 158 cars that started after completing 13 laps. In the category for production-based cars with a displacement of 1,600 to 2,000 cc and turbochargers, the black MINI John Cooper Works Edition achieved a 13th-place finish out of 23 participating cars.