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Make it yours

Measuring just 3.6 metres long and 1.91 metres wide, the up! combines a compact exterior with a remarkable interior space. From its sculpted front bumper to the fully glazed rear tailgate, the up! is a modern interpretation of the classic Volkswagen design. Sleek, contemporary and unmistakably Volkswagen, this is the small car with big ideas.

It’s all about self-expression. With more than a thousand potential colour combinations, the spotlight is clearly on individuality in the up! A choice of ten exterior body colours, seven door mirror housing colours, two roof colours, five alloy wheel colours, six side decal colours and nine upper dashpad colours allows you to create a look that is 100% you. It’s time to get creative!​

​Small car, great freedom

With more interior space than you would expect from a compact city car, the up! certainly appears to have delivered – offering a large cabin with more head and legroom than you would think possible – for up to four occupants. From the Move up! onwards, the boot space becomes incredibly adaptable. The rear seat backrest is split 60:40, providing room for one rear occupant and allowing additional stowage space, and the variable boot floor can be utilised at two different levels, offering either maximum storage space or a level loading area, enabling you to transport long and bulky loads with ease. ​

Even more colour, even more design, even more freedom – with the optional style packs you can design a bespoke up! exactly to your tastes. Available for Move up! and High up! models, a total of three style packs with different colour combinations are available: alloy pack, design pack and dash pack, while the two-tone paint option allows you to specify a Black or White roof to complement your chosen exterior paint colour.


THE UP! BEATS, a whole new dimension of sound in a stylish body

Volkswagen joins forces with Dr. Dre to bring you the up! beats, giving sound a whole new dimension. Featuring a state-of-the-art beats audioTM sound system with 300 watt output, eight channel amplifier, Digital Signal Processor (DSP) and seven high-end speakers including a subwoofer in spare wheel well, it delivers crystal clear sound and a pulsing base, turning every journey into a club tour.

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