The ultimate driving experience is not achieved through broad strokes or clever shortcuts; it requires attention to detail and unwavering commitment to perfection. Every element, every choice, and every moment must be thoroughly considered and then elevated to its most refined state. This is the inspiration and driving force behind Bayerische Motoren Werkes – BMW’s most elegant range of driving machines.
To ensure a truly elegant experience, the dedicated team behind BMW’s luxury class brings together a symphony of textures and handcrafted materials. Whether it’s plush Italian leather, or the opulence of the CraftedClarity Glass Application which can be found on the gear lever and other driver controls, each and every detail is meticulously selected and arranged to evoke rich feelings of joy throughout the journey. For the more discerning traveller, BMW Individual offers an extra layer of personalisation, with bespoke paintwork, upholstery and interior trims.