50 years of the BMW 3 series.
Setting the benchmark for driving pleasure in the mid-size class for seven generations.
Celebrating 50 Years of Driving Pleasure
For half a century, the BMW 3 Series has stood as a symbol of sporty driving, premium quality, and cutting-edge technology. First introduced in 1975 to succeed the legendary BMW 02, the 3 Series has grown into BMW’s most successful model range and a global icon in the premium car segment.
Innovation That Leads the Way
Each generation of the BMW 3 Series has introduced breakthrough innovations in performance, efficiency, safety, and connectivity—setting the standard in the mid-size class. With its dynamic design, unmistakable kidney grille, and driver-focused cockpit, the 3 Series continues to evolve while staying true to its roots.
A Legacy of Motorsport Excellence
From racetracks to roads, the BMW 3 Series has earned a reputation for performance. From early wins with the BMW 320 to the legendary BMW M3’s domination in motorsport, its racing success has helped shape the car's identity as the benchmark for driving excitement.
