The BMW Concept Touring Coupé

A timeless symbol of freedom on four wheels.

The BMW Concept Touring Coupé, unveiled at the Concorso d'Eleganza Villa d'Este 2023, showcases a unique blend of classic design elements and modern innovation. The car is a closed two-seater, developed specifically for one-off production, and pays homage to the iconic BMW classics while embodying the spirit of freedom and shared adventures.

One of the notable design features of the BMW Concept Touring Coupé is its shooting brake concept, which reimagines the traditional body shape of an elegant sports car. This design choice combines the sleek lines and sportiness of a coupé with the practicality and versatility of a station wagon, resulting in a distinct and eye-catching appearance.

The world premiere of the BMW Concept Touring Coupé at the Concorso d'Eleganza Villa d'Este 2023 holds significant historical significance, taking place amidst a backdrop of classic cars that have delighted enthusiasts for decades. This exceptional vehicle, presented in Cernobbio, Italy, pays homage to the enduring allure of automobiles and represents a tribute to the timeless fascination they evoke.

Domagoj Dukec, the head of BMW Design, emphasizes the Concept Touring Coupé's role in celebrating the essence of Sheer Driving Pleasure. This highly emotive vehicle serves as a testament to the enduring passion for driving enjoyment, an essential element that has persisted throughout the ages and will continue to define the future.


Inside the car, the BMW Design team has meticulously crafted the interior to exude luxury and sophistication. The use of finely crafted leather surfaces from Poltrona Frau, an esteemed Italian manufacturer, adds a touch of elegance and creates a sumptuous atmosphere for the occupants. The attention to detail extends to the luggage compartment located behind the seats, offering ample space to store belongings for spontaneous trips. Even the luggage itself has been exclusively custom-made at the renowned Schedoni leather workshop in Modena, further emphasizing the high level of craftsmanship and exclusivity associated with the BMW Concept Touring Coupé.

The styling details of the BMW Concept Touring Coupé, both on the exterior and interior, are reminiscent of its historic predecessors. The signets on the rear and inside the vehicle are inspired by the model inscription of the aforementioned historic predecessor, creating a visual connection that spans generations.


The BMW Concept Touring Coupé combines a traditional body concept with the technology of a modern-day sports car, exemplifying the craftsmanship and precision associated with the brand. Its name and proportions draw inspiration from the iconic BMW 328 Touring Coupé, which triumphed in the Mille Miglia endurance race in 1940. Additionally, the shooting brake concept pays homage to the functionality of the "Touring" variants of the BMW 02 Series from the early 1970s.

Under the hood, the BMW Concept Touring Coupé is equipped with the brand's iconic six-cylinder in-line engine, renowned for its performance and refinement. This powertrain further solidifies the vehicle's status as a symbol of pure, unadulterated Sheer Driving Pleasure, aligning with BMW's longstanding commitment to delivering exhilarating driving experiences.