The BMW XM Label: Power Redefined, Luxury Elevated
The enhanced model will debut at the iconic 24 Hours of Le Mans race, highlighting BMW’s continued push for performance and innovation.
The Most Powerful BMW M Yet
BMW has refined its XM lineup to focus on two distinct models, with the standout XM Label now serving as the only variant featuring a powerful electrified V8 engine. As the most powerful BMW M model ever produced, it delivers a combined 748 hp and 1,000 Nm of torque thanks to its M HYBRID system, enabling a 0–100 km/h sprint in just 3.8 seconds. It’s joined by the XM 50e, which continues unchanged with an electrified six-cylinder engine. The XM Label pairs thrilling performance with bold design, characterising the exclusivity and high-performance standards that define the BMW M brand. Celebrating this fusion of power and personality, British DJ Carl Cox collaborated with BMW M to craft a unique sound experience using the car’s own acoustic features.
Luxury, Customisation, and Smarter Charging
The latest XM Label also offers a range of new customisation options and upgraded technology. Exterior enhancements include striking new colours like Frozen Tanzanite Blue and stylish 22- or 23-inch M alloy wheels, while the interior boasts new BMW Individual Merino leather combinations for a more luxurious feel. Standard features now include color-matched comfort cushions and enhanced lighting elements like a new Welcome Light Animation. To support its plug-in hybrid system, the XM Label’s charging capacity has been increased to 11 kW for faster, more efficient charging. The enhanced model will debut at the iconic 24 Hours of Le Mans race, highlighting BMW’s continued push for performance and innovation.
