The exterior design will win you over with its striking, masculine features and its visual proximity to the Audi Ur-quattro and Sport quattro. The interior is sporty and compact. All controls are strongly driver-oriented. The infotainment and driver assistance systems at the luxury class level are also optimally designed for future-oriented networking. It's much more spacious, making life much more comfortable for everyone. The A1 Sportback has grown significantly in length – with an additional 56 millimetres (2.2 in), it now measures 4.03 metres (13.2 ft)
The new Audi A1 Sportback is fit for the digital future. Even the basic version comes standard with a fully digital instrument cluster with a high-resolution, 10.25-inch display and a multifunction steering wheel. The MMI radio comes as standard – it can be operated via the multifunction buttons on the steering wheel and the display in the fully digital instrument cluster. In the top configuration, MMI navigation plus offers a 10.1-inch MMI touchscreen, which blends seamlessly into the black glass-look area. As with a smartphone, all commands are via touch input. The latest generation of voice control further improves the dialog between driver and car.
The wide, low-placed Singleframe grille and the implied side air inlets dominate the distinctive front. Below the edge of the hood are three flat slits – a homage to the Sport quattro, the brand’s rally icon. The distinctive daytime running light graphics of the optional full-LED lights echo the dynamic wing shapes from sailing, known as hydrofoils. A low-set, concentrated look in conjunction with the small rhombus segments in the top section of the headlights provides a sporty appearance.
The expressive design of the Audi A1 citycarver is defined by a robust look. Examples are indicated air intakes under the bonnet and the side planking on wheel arches and side skirts. At the front of the large single-frame grill in octagon design with a three-dimensional honeycomb grid in matt black paint falls on. Short overhangs front and rear, wide fenders and optional up to 18-inch wheels give the vehicle a powerful and sporty overall appearance, an underrun protection optics in stainless steel paint indicates its off-road expertise.