With its sporty roofline, the Audi RS 7 Sportback is well worth seeing in any environment. Broad shoulders, bright eyes, wild nature - the distinctive design convinces at every moment right down the line. The RS-characteristic wide body, the LED light band and the wide single frame are a visible expression of outstanding performance. The new Audi RS 7 Sportback sits low to the ground. The flared wheel arches emphasise the spectacularly sporty nature of the high-performance model. The new RS 7 Sportback shares the coupé-like lines of the base model’s body but has only four identical parts: the bonnet, the roof, the front doors and the tailgate. The RS-specific exterior design lends the 5,009-millimetre (197.2-inch) grand tourer a character all of its own. The front end of the new RS 7 Sportback features a broader and flatter Singleframe than the A7 Sportback, with no contrasting chrome border. The radiator protective grille with its RS-specific three-dimensional honeycomb structure has retained its gloss black appearance.
Much like the exterior design of the new Audi RS 7 Sportback, the design language in the interior combines taut, sinewy surfaces with clearly defined contours. A stripped-down look with sporty accents are the key stylistic elements in the interior. There is plenty of space for the driver and passenger, with the architecture of the interior accomplishing a seamless transition to the futuristic user interface. The RS 7 Sportback takes on the fully digital operating concept called the MMI touch response, which can be operated intuitively like a smartphone with touch and swipe gestures. The two RS design packages, available in either red or grey, bring a splash of colour, with contrasting stitching on the Alcantara steering wheel rim, gear lever gaiter and knee pads. The contour/ambient lighting package is standard in the new RS 7 Sportback. Both bring the interior design to life in the dark and highlight the space, volume and materials.