West London Audi and Harlequins announce partnership

The Club is delighted to announce the appointment of West London Audi (WLA), part of the Sytner Group, as Harlequins’ Official Vehicle Dealership. WLA boasts the biggest Audi dealership in Europe and their arrival as the Club’s latest prestige partner forms a relationship between two best-in-class organisations.

Two powerhouse institutions of West London, Harlequins and WLA both share an ambition to positively influence the heartlands of the rugby community and grow the game through collaboration. To this effect, WLA has pledged to fund five editions of the Harlequins Foundation’s Rugby In A Box campaign in the dealership’s local areas.

WLA has also pledged to fund two children from disadvantaged backgrounds as they attend a Harlequins Community residential camp in Spring 2023, offering them the ability to train like a Harlequin.

Head of the Harlequins Foundation Marc Leckie:

“It’s fantastic to welcome WLA into the Harlequins fold. They are a company that has displayed immediate intent to make a positive difference within their community and we are excited to roll out the five Rugby In A Box programmes that they are funding within their local area.

“It is imperative that companies such as ourselves seeking to make a positive impact work together and this new partnership is another wonderful opportunity for us to expand our ability to affect people’s lives.”

Glenn Matthews, Head of Business for West London Audi:

“WLA is immensely proud to partner with Harlequins. They are a club leading the way within rugby when it comes to growing the game. Their fantastic Big Game and Big Summer Kick-Off events have made a huge impact on the sport, let alone the local area.

“As a company, we are always looking at ways we can favourably affect our local community and this new relationship with Harlequins offers us yet another opportunity to do so. We are excited to see the impact of the Rugby In A Box campaign and are delighted to be able to support two children to a Harlequins residential camp that they would otherwise not have access to. This is the start of a hugely positive and exciting partnership.”

Steve Morton, Harlequins Chief Commercial Officer:

“We are delighted to bring WLA onboard as a Harlequins partner. They are a world-class business with the best showroom facilities in Europe and we are proud to have them as part of the Harlequins family.”


Founded in 1866, Harlequins is one of the most iconic rugby clubs recognised around the world and is proud to be a founding member of the RFU, boasting more Presidents than any other club, as well as a healthy dose of current and legendary Men’s and Women’s international players.As leaders of the game, we are ambitious to build on our success. To do this we move at tempo, we are unconventional in our thinking and approach and we recognise the value that each role in the team plays in delivering success.